Choosing Display Stands For Your Showroom
Showroom display stands need to fulfil a variety of criteria; look good, be robust and stable, be easily movable, updatable if your marketing message materials changes, pack down for storage and transportation. The type of display you choose depends on which of these criteria are more important to you. A better quality display will probably be more cost effective in the long run. Good quality displays will withstand the abuse they receive over a long period of time and are usually updatable /repairable. Meaning you can change the graphics and reuse the system many times.
However, there is a danger when specifying showroom display stands that you go for the cheapest option. Over the longer period of time, this may not the best solution. Cheap showroom banner stands will get damaged quicker, and tend not to be repairable or updatable. Also, cheap display stands will reflect badly on your brand. When choosing a supplier, do you trust a company that uses cheap marketing methods / equipment? Or one that spends money making sure their products or services are presented professionally?
The portable displays I discuss next will make your showroom look professional and avoid looking cheap.