Designing our new stylish POS Display Stand.
The required specification was a A3 portrait poster holder with three rows of brochure dispensers underneath it. One of our existing D3 model was suitable, but the price point was to high.
We received an enquiry last summer ( 2015 ) from that well known maker of construction equipment JCB. Their finance division wanted a stylish POS Display stand for all their UK dealer showrooms. The purpose of the display was to sell the finance products required to purchase JCB equipment.
The potential order size was large enough to warrant designing a new display stand. So we set about figuring out how to manufacture a new stylish POS display stand at a much keener price point.
We were lucky enough to have time to develop the display stand as they were required for a Spring 2015 marketing campaign. In the back of our minds we also knew it would also be a good addition to our product range. We completed the job in February and you can now purchase the stylish POS display here.
The key to solving the price point issue was designing out some of the component costs. e.g rather than 3 individual brochure pockets we changed the design to single piece which holds individual wirework brochure holders.
The wire holders hook into holes in the acrylic in a similar way as traditional wall fixed POS pinboards. The A3 poster holder is now a one piece U shaped holder. This eliminated the magnetic connectors and screen printing featured on our main D3 poster holder system.
The acrylic components now hook directly onto pressed ferrules on the cable. This eliminates the need for four cable fixings to attach each acrylic piece which was a significant cost saving. We also reduced the size of the steel base so we could get more bases out of each sheet of steel.
All these small changes added up to quite a large reduction when compared to our existing D3 system. We managed to reduce the sale price by about 40% which brought the stylish POS Display stand in at the required price point.
We made a short film to show the JCB sales staff how to assemble the stylish POS Display stand. If you can spare 4 minutes of your time you’ll get a good idea of how easy the display is to assemble and move around.
View our poster holder displays on Pinterest
