Brochure Holders for Retail – Wall Mounted or Countertop ?
Brochures are great for businesses looking to promote themselves and market their products and services. When used effectively, they can lead to increased sales and attract more customers. Thus, it only makes sense that a store would want a stylish brochure display to distribute their promotional literature.
One of the best ways to make sure your leaflets and brochures are picked up is to install a brochure display. You can place these displays around your stores, making them easily accessible for any passersby and they will also keep your literature neat and tidy.
Where are these perfect places, though? There are quite a few spots to consider. Should you wall mount your holders on the walls out of the customer’s way and for easy access? Should you place them at countertops where customers are definitely going to go through?
Deciding where to place your brochure holders can be a little difficult, but we’re here to help. In this article, you will learn more about the advantages and disadvantages of wall-mounted and over-the-counter brochure holders so that you can determine what is best for you.
Wall Mounted Brochure Holders
There are many advantages to choosing a wall-mounted brochure. The most significant advantage is that it is out of the customer’s way and leaves more usable space in your store. If you’re running a small restaurant or a cafe, having a brochure on your countertop takes up valuable space. This will result in longer queues and slower transaction processes, hampering the performance of your business overall.
Another advantage you get to enjoy if you choose wall-mounted holders is being able to put your brochures at eye-level. Countertop brochures are generally below the eye-level, forcing your customers to look down. This results in customers not even noticing that a pamphlet is present at times. A disadvantage to wall-mounting your brochure holder is that it is further away from customers, especially if your counter is far from any walls. This will force customers to take that walk that is out of the way to grab a brochure.
Over-The-Counter Brochure Holders
Most cafes and restaurants find that it’s more practical to place their brochures on countertops. This is because customers will have to pass to enter and exit. The first distinct advantage of implementing countertop brochure holders then is that every customer will pass it at some point or another.
Secondly, because your staff is always there, they will be ready to hand out brochures whenever necessary and also refill the displays. You can implement this as part of your sales process to build on customer loyalty, especially if it offers promotions and rewards. A distinct disadvantage of placing a holder on your counter is that it takes up space. If your store is particularly small, a physical object between you and the customer can slow down the transaction process.
Choosing the Right Option
As you have read, there are advantages and disadvantages to both methods. The one that will work best for you will depend on the size of your store, the type of audience you are targeting, and the layout of the establishment. If your store is large and full of customers roaming around, perhaps a wall-mounted brochure holder will suit you best. If you’re running something a little bit more compact, like a cafe or a restaurant, wall-mounts aren’t an option. Instead, if you have a big countertop, choose countertop brochure holders instead.
Whichever option you go for, make sure that it makes sense. Do not overdo it with the brochure holders. Keep everything tidy and neat. Putting a little effort into this decision can go a long way, netting you more traffic and increased sales! Need some inspiration, check out our Pinterest Gallery.
If you’re looking to get brochure holders for your business, get in touch with us today! We have a wide selection of products in standard literature sizes for both countertop and wall fixing to help advertise your business effectively.